Monday, March 30, 2009

Keep It Simple

Good health—and wellness information doesn’t have to be expensive, complex, hard to use or understand, or time-consuming. It can be effective and still be simple, and therefore, even more effective. But here’s a conundrum (I love that word).

We’ve had feedback from a few prospective clients who say our workplace wellness program is “too simple.” Some even say, “it doesn’t cost enough to be effective.” Can this be true?

In marketing there’s a fine line to be walked when pricing a product or service. But, when we started LoneStart Wellness our idea was to provide an effective, positive service at a price that would eliminate barriers to participation and provide participants with the necessary tools to achieve their wellness goals. Sure, we have to make a living, but at the same time, we want to make a difference.

Here’s a question: Why would you pay five or ten times more for what might very well be a less effective, and more difficult to implement and sustain solution? Are you looking for value, or “perceived” value? If you have a good answer, let us know—we’d love to hear it.

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